HENDERSON, Ky. (Nov. 7, 2019) – The Henderson Tourist Commission received three prestigious Traverse Awards for Excellence in Tourism Marketing from the Kentucky Travel Industry Association (KTIA). The awards were presented at the Kentucky Travel Industry Association 2019 Annual Conference in Covington, Ky. on Thursday, Nov. 7.
Abby Dixon, executive director of the Henderson Tourist Commission accepted a Gold Traverse Award for the “Homegrown Series” digital campaign that featured local individuals and families in Henderson County’s thriving agriculture community; a Silver Traverse Awards for the “Homegrown is my nature…” print advertisement in the 2019 Kentucky Official Visitors Guide; a Silver Traverse Award for the “Henderson for the Holidays” Christmas tree ornament, a specialty gift shop item in collaboration with local artist Kaylynn Poole.
Kentucky travel and tourism organizations and attractions can submit entries in multiple categories in the annual Traverse Awards competition. A panel of judges consists of marketing, public relations, and tourism experts whose work is conducted outside of Kentucky. Award criteria include concept, design, creativity, and measurable impact. More than 250 entries were submitted from throughout Kentucky for the 2019 competition.
“Bringing home three Traverse awards is a testament to our strong tourism economy in Henderson,” said Dixon. “Creatively telling our story remains a priority of the organization, and being recognized as top in the state reinforces that we’re doing just that. Hendersonians should feel very proud of this recognition.”
According to KTIA President and CEO Hank Phillips, “The Kentucky travel and tourism industry includes some of the most creative and effective marketing professional to be found in any state and in any industry. Traverse Awards are much sought after and prestigious acknowledgements of success within this highly skilled industry.”
The Kentucky Travel Industry Association represents all segments of Kentucky’s $14.5 billion tourism industry, the third largest in the state. In Henderson County, total expenditures by visitors in 2018 generated $76.47 million back into the local economy, a number that has steadily grown over the past six years.
The Henderson Tourist Commission exists to promote Henderson and Henderson County as a destination for visitors. By marketing its assets to support tourism as an economic driver, staff and volunteers of the Tourist Commission serve as ambassadors of our community, creating meaningful experiences for visitors and residents alike.