Henderson Tourist Commission Receives Four Prestigious Awards at Annual KTIA Conference
HENDERSON, Ky. (Nov. 14, 2018) – The Henderson Tourist Commission has received four prestigious Traverse Awards for Excellence in Tourism Marketing from the Kentucky Travel Industry Association (KTIA). The awards were presented at the Kentucky Travel Industry Association 2018 Annual Conference in Owensboro, Ky. on Wednesday, Nov. 14.
Henderson Tourist Commission representatives accepted a Gold Traverse Award for the “Fresh Air is my nature…” print and digital campaign in the official 2018 Kentucky travel guide; two Silver Traverse Awards for the Country Store Spotlight digital series and recent www.HendersonKy.org website redesign; and a Bronze Traverse Award for the Iconic Henderson Tunic, a specialty item created in collaboration with fashion and lifestyle blogger Torunn Lee that is available for purchase in the Henderson Tourist Commission gift shop.
Kentucky travel and tourism organizations and attractions can submit entries in multiple categories in the annual Traverse Awards competition. A panel of judges consists of marketing, public relations, and tourism experts whose work is conducted outside of Kentucky. Award criteria include concept, design, creativity, and measurable impact. More than 265 entries were submitted from throughout Kentucky for the 2018 competition.
“Being recognized among the best in the Commonwealth is a testament to the meaningful work happening within our agency and with collaborative partners throughout our community on a daily basis,” said Abby Dixon, executive director of the Henderson Tourist Commission. “Telling our story in a creative, strategic, and authentic way is critical to the growth of our tourism economy in Henderson County. Bringing home four Traverse Awards solidifies that we’re doing just that and I couldn’t be more proud of our strong, dynamic team.”
According to KTIA President and CEO Hank Phillips, “The Kentucky travel and tourism industry includes some of the most creative and effective marketing professional to be found in any state and in any industry. Traverse Awards are much sought after and prestigious acknowledgements of success within this highly skilled industry.”
The Kentucky Travel Industry Association represents all segments of Kentucky’s $14.5 billion tourism industry. Tourist spending in Henderson County alone has increased every year for the past five years, providing tax relief on Henderson County households. In other words, if tourism did not exist, each Henderson County household would have paid $563 more in local and state taxes in the year 2017 to replace the taxes generated by tourist spending.